Do your agents know how to answer the buy-versus-rent question from clients? Essentially, what people are asking is what’s the best way to accumulate wealth, says Ken Johnson, a real estate economist, associate dean of graduate programs, and professor at Florida Atlantic University College of Business. “Historically, housing has won,” he says.Of course, that changed with the onset of the housing bubble in the early 2000s. But brokers can br
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It's no secret that referrals are the key source of business for REALTORS®. The National Association of REALTORS®’ 2016 Profile of Home Buyers and Sellers shows that 53 percent of buyers and 64 percent of sellers use a real estate agent or broker who was referred to them by a friend, neighbor, or relative or who they have worked with in the past.But if you want to make a living in real estate, you can't rely on friends, family, and former cli
Home shoppers need to be mentally prepared to face some annoying things when purchasing a home. Realtor.com® recently spotlighted some of buyers’ biggest irritations when buying a home.Find a way to get them in the right mindset and not succumb to some of these pesky annoyances that can sometimes cloud their perceptions of achieving the American dream.Irritation number one: The “purchase diet”Saving for a down payment, closing costs, movin
LinkedIn isn’t just a "set it and forget it" resume and job posting site. It’s a social media platform for building business relationships, and marketing strategist Marc Gordon has a few tips to help brokers make the most of it. Maintain Your Profile. Sounds simple enough, but this step is often forgotten. Keeping your personal profile up-to-date is essential because you never know who will see it — possibly a potential client or a fellow r
For the past several years, real estate professionals have been using social media channels to sell more homes faster by creatively leveraging the tools at their fingertips.Social media marketing is one of the more cost-efficient forms of local marketing for real estate pros. However, an effective social media presence in today’s real estate market is no longer simply defined as setting up a business page on Facebook and hoping your promotional
Homeownership continues to be an important part of many Americans’ retirement plan. So where is homeownership in retirement seeing some of the biggest growth?Six of the 10 cities where retiree homeownership is rising the fastest are located in warm weather climates, a new analysis by SmartAsset shows. Their research looked at cities with populations of greater than 50,000 and measured the percentage change between the 2006 retiree homeownership
REALTORS will play a key role in helping homeowners live more comfortably and be more financially secure in retirement, as three out of four adults say they plan to downsize their home to lower ongoing costs and cash in on the equity.According to the results of a new survey of 3,718 adults by Merrill Lynch and Age Wave, in order to help fund retirement, 67 percent would be willing to move to a less expensive location, 47 percent would consider se
The majority of contracts settle on time, but more than a quarter of practitioners are citing delays due to common culprits.In the latest REALTORS® Confidence Index report, 29 percent of real estate professionals say they faced a delay to settlement and 5 percent reported a contract that was terminated. Sixty-seven percent of practitioners reported their contracts were settled on time.Among the contracts that had a delay to settlement, 38 percen
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